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8 Things I Wish I Knew Before Becoming a Solopreneur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626791567863-S318X0O13ZUJPSFSKIT6/Copy+of+New+templates+%281%29+2.PNG Blog - 8 Things I Wish I Knew Before Becoming a Solopreneur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.writeratyourservice.com/blog/mentalhealthwritingtips-4bpa3 monthly 0.5 2022-09-04 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626778184140-X20WN88YXUGHKBRL9V6R/unsplash-image-DoUUDaNwHJM.jpg Blog - How to write about mental health - Make it stand out Close up of a sunflower | How to write about MH https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626778509366-4V21UEXS2UN20DHN6QIZ/unsplash-image-oMpAz-DN-9I.jpg Blog - How to write about mental health - Make it stand out Man staring at the stars | How to write about mental health https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626778101137-CWYPI9NREC6SSCRKV888/unsplash-image-3KGF9R_0oHs.jpg Blog - 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UX/UI I specialise in UX (user experience) and UI (user interface) copywriting and editing services, which both look at optimising your front-end user experience for higher levels of engagement, flow, conversions and customer satisfaction. Where UX copywriting optimises your scripts and creates copy that best represents your brand, UI treats words as a form of digital art. My job is to ensure your copy interacts with your interfaces and end-users in a seamless, helpful, and engaging way. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1661511338250-09WH3JSAAE6DJ82FQV9C/unsplash-image-l5if0iQfV4c.jpg Services - SEO Search engine optimisation is a marketing strategy that helps you rank higher on search engine results pages. It’s an online strategy utilised for web content such as blogs or landing pages. The trick is incorporating the right keywords and phrases without being obvious about it. Platforms like Google don’t like oversaturated SEO (and neither do your readers). I provide a balancing act so no one blacklists you or your website. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626737741461-OS8LOP7RQZ8NCZCG1BCS/Copy+of+Copy+of+Copy+of+Copy+of+Untitled.png Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1661511160949-3TQ28HQZYK09PFLF8N1C/unsplash-image-yktK2qaiVHI.jpg Services - Sales/Marketing Sales and marketing copy is the most common and versatile form of copywriting. It comprises the majority of your daily media consumption – be it through adverts, news outlets, product descriptions, mobile apps, landing pages or blogs. I aim to create content that appeals to your target audience in an interesting and brand-focussed way. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1661511107550-FJS8SK6LNCFGC27ZO6S3/unsplash-image-5aiRb5f464A.jpg Services - Story mapping It’s all about the story when creating quality, marketable content. You need to engage your audience if you’re going to stand a chance at converting leads, which is where I come in. To help build a relationship with your potential customers, I take your product or service and map its unique user journey. This helps us build a holistic picture of your brand, offer, and unique selling point (USP). https://www.writeratyourservice.com/terms-conditions daily 0.75 2021-05-10 https://www.writeratyourservice.com/content-services daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/6baa313a-0bc6-41f3-bed5-72f1cb9e47ed/3.jpg Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/5ad75e9b-76b4-4f83-b0e4-74da96f593a1/4.jpg Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/53501028-255d-4bf8-a04a-eeffc7dda687/2.jpg Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/3e1757c6-d2a6-4fc2-b6f9-a9cc8e750298/6.jpg Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/15c2742e-5e50-479f-b74d-075f8ddb0bf4/7.jpg Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/36131df6-0a01-4a79-afca-490726e58250/10.jpg Services https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/d5b1b449-201f-4892-bd1d-93ba86a29d01/9.jpg Services https://www.writeratyourservice.com/faqs daily 0.75 2021-05-11 https://www.writeratyourservice.com/privacy-policy daily 0.75 2022-03-03 https://www.writeratyourservice.com/portfolio daily 0.75 2025-07-07 https://www.writeratyourservice.com/portfolio/heathin-designs monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1648050227365-FSRB9ZJSPNI1CHGA98A9/HeathIn+Design%27s+home+page.png Portfolio - HeathIn Designs – Copywriter – Site optimisation - Make it stand out HeathIn Designs is a holistic and sustainable interior design company with a rebellious edge. I wanted to highlight this on their home page with engaging copy and a conversational style. However, this is also a place to optimise site titles and headers for SEO. As a copywriter, I provide the balance between these two (often opposing) requirements. https://www.writeratyourservice.com/portfolio/for-rangers-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626723925998-I6IKB01R3YK3L7DPKJ2Q/Screenshot+2021-07-19+at+18.57.43.png Portfolio - For Rangers – Copywriter - Make it stand out Why signing up to the newsletter is worth the user’s while Speaks to the target market and For Rangers’ ideal client Offers the user added value (insights, entertainment, education) https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626723955201-KPV5R5DOW1YT8M557ED0/Screenshot+2021-07-19+at+18.58.02.png Portfolio - For Rangers – Copywriter - Make it stand out Quote that speaks to the target audience and reiterates why booking a safari adventure with For Rangers is the only adventure company worth considering For Rangers want ethical travellers who care about their rangers, the wildlife and their conservation efforts Clear CTAs https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626723794140-IKQG0SVTQKL5YHPUP567/Screenshot+2021-07-19+at+18.57.04.png Portfolio - For Rangers – Copywriter - Make it stand out Wildlife conservation + conservation adventures are two low competitor + high ranking keywords Impactful writing style that links in with the brand guidelines and desired messaging Optimised H1s + H2s that make it clear what the landing page is about Pain and pleasure points touched on here to pique the visitor’s interest Clear CTAs https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626723845009-Q0VCNVYZ1JHZQLS8NIQ8/Screenshot+2021-07-19+at+18.57.24.png Portfolio - For Rangers – Copywriter - Make it stand out Why booking with For Rangers is better than booking with competitors USP (Unique Selling Proposition) first on the list Impactful language that engages and converts Exclusivity and personalisation that brings you closer to the rangers on the ground https://www.writeratyourservice.com/portfolio/be-female-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626709724420-9MXNPD8CMC8BUYLCW7FB/unsplash-image-p8mdWsD6Rec.jpg Portfolio - Be Female Group – Copywriter https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626709967372-67WFWD9INSWLSDM9LBB3/unsplash-image-kq3MXXDGeOM.jpg Portfolio - Be Female Group – Copywriter https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626710315242-SCRAV6YW0HQIPQQ0ZXNA/unsplash-image-4hwfLpG54eA.jpg Portfolio - Be Female Group – Copywriter https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626710845910-UW086WSSQMG9Z6LNOCY9/unsplash-image-y0I85D5QKvs.jpg Portfolio - Be Female Group – Copywriter https://www.writeratyourservice.com/portfolio/unspiration-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626713905475-JK8LXGO2C0FU38KW4F79/Screenshot+2020-11-04+at+18.04.21.png Portfolio - Unspiraton – Copywriter - Make it stand out Sardonic H2 in line with Unspiration’s brand identity Witty text that speaks to Unspiration’s target market Relatable content and conversational tone of voice (ToV) https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626874718109-BTJY9CI58SMU2GMGDBYF/PHOTO-2020-11-12-17-20-55.jpg Portfolio - Unspiraton – Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626713994971-ZBLSYPQAQZND98NTOUH8/Screenshot+2020-01-25+at+01.15.31.png Portfolio - Unspiraton – Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626714043632-6CM9S6WI2SVM2SLIZ6P9/Screenshot+2020-01-25+at+01.28.40.png Portfolio - Unspiraton – Copywriter - Make it stand out SEO H2 and product description https://www.writeratyourservice.com/portfolio/equal-engineers-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626692718701-ATS5JGWHBRMAN7RQHFMF/Screenshot+2020-11-04+at+18.33.33.png Portfolio - EqualEngineers – Copywriter and content strategist - Mental Health at Work The Structural Engineer Copy sample: May 2020 issue. Brief The Structural Engineer approached Mark to ask for a short article in honour of Mental Health Awareness Week. They wanted approx. 700 words discussing: Common mental health issues Triggers and signs to look out for Ways in which individuals/organisations can support colleagues Sources of further information Solution Working with Mark, I developed a blog that highlighted his advice and expertise in regards to mental health at work – particularly in the engineering industry. The article was approved and published in TSE’s May 2020 issue. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626692820931-90W8AQD817GJMVQXSWBG/Screenshot+2020-01-17+at+14.10.40.png Portfolio - EqualEngineers – Copywriter and content strategist - Why Engineering is Too Masculine The Environment Magazine Copy sample: Feb 2020 issue. Brief The Environment Magazine approached Mark to ask for a short article for their forthcoming D+I special report. They wanted approx. 1200 words discussing: EqualEngineer’s research-based findings on men’s mental health in engineering How employers can better protect and support people Solution Working with Mark, I developed a blog that highlighted his findings and conclusions in regard to mental health among men in the engineering sector. The article was approved and published in TEM’s Feb 2020 issue. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626696723114-LDG3JEZ8H0ZB7FV2K55L/unsplash-image-7e2pe9wjL9M.jpg Portfolio - EqualEngineers – Copywriter and content strategist https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626696876811-78I6WD24CXGABKDDYYRY/unsplash-image-rnr8D3FNUNY.jpg Portfolio - EqualEngineers – Copywriter and content strategist https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626697232608-O39QPVDEBMAW1KANBB47/unsplash-image-1lfI7wkGWZ4.jpg Portfolio - EqualEngineers – Copywriter and content strategist https://www.writeratyourservice.com/portfolio/divineya-society-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626871238764-365Q3DBE2ZCTZ59ROTOC/Screenshot+2021-07-21+at+13.39.18.png Portfolio - Divineya Society – Copy editor - Make it stand out Robyn’s incredible storytelling captures the essence of the Divineya Society Heartfelt title case H2s with sentence case H3s that effortlessly lead into each paragraph Easy-to-read text and sentences that both flow and inspire https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626871302210-CCK6T3QRU92ILUJ6ZZJL/Screenshot+2021-07-21+at+13.38.40.png Portfolio - Divineya Society – Copy editor - Make it stand out Impactful H2s and H3s Well structured and paragraphed text https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626871266458-97ZRHPY0360WLKD277WZ/Screenshot+2021-07-21+at+13.37.50.png Portfolio - Divineya Society – Copy editor - Make it stand out Bright and colourful images in line with Divineya Society’s brand identity https://www.writeratyourservice.com/portfolio/joompay-jodi-nicholls monthly 0.5 2022-03-23 https://www.writeratyourservice.com/portfolio/better-food-traders-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626704324390-JQ0ZGF561FEGFTMEH5NL/unsplash-image-kTaXoYRDrqY.jpg Portfolio - Better Food Traders – Copywriter and content strategist https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626704987122-YND5JB7E4YVK5IC7EIP8/unsplash-image-tb5A-QTI6xg.jpg Portfolio - Better Food Traders – Copywriter and content strategist https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626705041277-PKAZZKLV9FD3BBZ4FSFT/unsplash-image-ZKNsVqbRSPE.jpg Portfolio - Better Food Traders – Copywriter and content strategist https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626705394807-EO9FX1GJ4UDB68810ZMM/unsplash-image-6DsMsaoFmqY.jpg Portfolio - Better Food Traders – Copywriter and content strategist https://www.writeratyourservice.com/portfolio/the-secret-chronicles monthly 0.5 2022-03-23 https://www.writeratyourservice.com/portfolio/cbr monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1665579592599-X14IOVEIP1RE5KDHAOTJ/Screenshot+2022-10-12+at+13.49.09.png https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1665578217598-WMBX637QCT1AEE7R8DUN/unsplash-image-27kCu7bXGEI.jpg Portfolio - CBR – Comic Book List Editor https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1665578455530-KD32TG5P7JHPP25HZT0O/unsplash-image-t9BEidmhG9I.jpg Portfolio - CBR – Comic Book List Editor https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1665578734669-GIJFTCQKRQP0TZQX6XKU/unsplash-image-eIOPDU3Fkwk.jpg Portfolio - CBR – Comic Book List Editor https://www.writeratyourservice.com/portfolio/checkatrade-jodi-nicholls monthly 0.5 2022-03-23 https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626623500675-1LHXCIQXE3O4MUUPXJB2/Screenshot+2020-11-10+at+18.38.20.png Portfolio - Checkatrade – UX Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626623542131-YSMSYJ5MR864LK4JACBS/Screenshot+2020-11-10+at+18.36.22.png Portfolio - Checkatrade – UX Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626624468744-A3SOYCYGYG3LZY5P52WS/Screenshot+2020-01-17+at+15.54.27.png Portfolio - Checkatrade – UX Copywriter Screenshot of microsite https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626625767545-7G0O5C300CWNWT63PEMA/Screenshot+2020-01-17+at+15.54.47.png Portfolio - Checkatrade – UX Copywriter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609550abdef795298cc91961/1626625483302-KW20V309VD07UMDFGBZ9/Screenshot+2020-01-25+at+00.27.23.png Portfolio - Checkatrade – UX Copywriter - Make it stand out Screenshot of ToV development